Kiwiburger: advertisement analysis

This task is about understanding the layers of meaning in an advertisement.
Watch the video below before answering the questions that follow. Click the play arrow to start the video.
 

Question

a)  This is some of the text from the advertisement. Choose five items that are Kiwiana.

    • All Blacks

    • Thermal Daks

    • Egg and Cheese

    • Walking Tracks

    • Beef Pattie

    • Marching Girls

    • Tomato and Lettuce

    • Pāua Shells

    • Gumboots

    • Ponga Shoots

    • Floppy Hats

    • Kiwifruit

    • Beetroot

    • Buzzy Bees

    • Moggy Cats

    • Cabbage Trees

    • Onions

    • Kākāpōs

    • Kia oras

    • Cheerios

    • Jandals

    • Sandals

    • Ketchup

    • Coromandels

    • Swandris

    • Butterflies

    • Mustard

    • Fishing Flies

    • Hokey Pokey

    • Māori Haka

Question

b)  Select five items that are NOT Kiwiana.

    • All Blacks

    • Thermal Daks

    • Egg and Cheese

    • Walking Tracks

    • Beef Pattie

    • Marching Girls

    • Tomato and Lettuce

    • Pāua Shells

    • Gumboots

    • Ponga Shoots

    • Floppy Hats

    • Kiwifruit

    • Beetroot

    • Buzzy Bees

    • Moggy Cats

    • Cabbage Trees

    • Onions

    • Kākāpōs

    • Kia oras

    • Cheerios

    • Jandals

    • Sandals

    • Ketchup

    • Coromandels

    • Swandris

    • Butterflies

    • Mustard

    • Fishing Flies

    • Hokey Pokey

    • Māori haka

Question 1Change answer

c)  What would the Kiwiburger be without Kiwiana?

Question 1Change answer

d)  Why is McDonald's using Kiwiana in this advertisement?

Question 1Change answer

e)  Why is Kiwiana important to New Zealanders?