Describing logos

Overview

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Connecting to the Curriculum

Marking Student Responses

Further Resources

This task is about intepreting meaning from a business logo.

Companies and other organisations often have logos - a small graphic design that shows something about the company.

The following logos show what particular companies sell or do.

Question 1Change answer

a) "Audio and Security Specialists" sell car stereos and car alarms. How do the lines coming out of the "D" on the logo help show this

b) "The Gentle Dental Centre" cares for teeth. How does the logo design help show this?

c) "Miramar Dental Health Centre" is another place that cares for teeth. How does the logo design help show this?

d) "Mana Transport" helps people move house. How does the arrow on the logo help show this?

Task administration:

This task can be completed with pencil and paper or online.

Level:

Curriculum info:

Keywords:

Description of task:

Students interpret seven business logos that are each presented with a single short written response question about a design feature.

Answers/responses:

		Y6 (09/2001)
a)	The lines coming out of the "D" look like sound waves (coming out of a speaker).	easy
b)	The words are in the shape of a mouth/smile.	easy
c)	It is in the shape of a tooth.	moderate
d)	The arrow shows the idea of moving/going somewhere.	moderate