Consumer information

Consumer information

Pencil and paperOnline interactive
Overview
Using this Resource
Connecting to the Curriculum
Marking Student Responses
Further Resources
This task is about understanding the use of metaphors and superlatives in a text.
Short article about consumer information

Question 1Change answer

a)  This advertisement uses an extended metaphor relating to mice and computers.
     List three words or phrases from the advertisement (excluding the title), which allude to mice.
1. 
2. 
3. 

Question 1Change answer

b)  What effect does the use of an extended metaphor have?

Question 1Change answer

c)  Give five examples of the language of computers or the Internet used in the advertisement.
        

Question 1Change answer

d) Name one technique the writer has used to make the language in this advertisement more informal and give an example of this from the advertisement.
Technique   e.g.,

Question 1Change answer

f)  Give an example of a superlative from this advertisement.
Task administration: 
This task can be completed with pencil and paper or online (without auto-marking).
Level:
5
Curriculum info: 
English, Making meaning, Reading
Key Competencies: 
Thinking
Keywords: 
advertisement, metaphor, superlative, language features
Description of task: 
Students read an advertisement for a website. Comprehension questions then require the student to explore the writers' use of metaphor and superlatives.
Curriculum Links: 
 
Links to the Literacy Learning Progressions for Reading:
This resource helps to identify students’ ability to:
  • identify and reflect on writers' purposes
  • recognise and unpack figurative language
as described in the Literacy Learning Progressions for Reading at: http://www.literacyprogressions.tki.org.nz/The-Structure-of-the-Progressions.
Learning Progression Frameworks
This resource can provide evidence of learning associated with
Acquiring and using information and ideas in informational texts, sets 5-7
within the Reading Learning Progressions Frameworks.
Read more about the Learning Progressions Frameworks.
Answers/responses: 

 

Y10 (09/2000)
a)

Any 3 of: 

  • mouse (in the house)
  • nibble (on hunks)
  • scurry
  • cat's meow

3 correct - moderate 

2 correct - very easy 

1 correct - very easy
b)

Any 1 of: 

  • It holds our attention.
  • It brings humour into the writing.
  • It makes the text hold together.
 moderate
c)

Any 5 of: 

5 correct - difficult 

3-4 correct - very easy
d)

Any 1 of: 

  • Contraction e.g., there's, you'll
  • Slang e.g., info
 very difficult
e)

Any 1 of: 

  • Something for nothing is very attractive.
  • To get people's attention.
 easy
f) latest/fastest difficult