Kaikoura

Kaikoura

Pencil and paper
Overview
Using this Resource
Connecting to the Curriculum
Marking Student Responses
Further Resources
This task is about looking at the language used on an advertisement.
Image of a Kaikoura advertisement
 

Use the advertisement about Kaikoura to answer the following questions.
 
a)
The phrase "magic where the mountains meet the sea" uses
 
(A)   repetition.     (B)   simile.     (C)   onomatopoeia.    (D)   alliteration.
 
b)
How has the text "magic where the mountains meet the sea" been made to stand out visually? 
 
c) In the logo "naturally" has two meanings. What are they?
 
  1.  
     
  2.  
     
d) The logo and the two photos have three common features. What are they?
 
  1.  
     
  2.  
     
  3.  
     
Task administration: 
This task can be completed with pencil and paper.
Copyright: 
Source: Air NZ Photos; Barbara Todd, Brian Betts and Lloyd Gregory.'Naturally Kaikoura' pamphlet. (Image altered).
Level:
5
Curriculum info: 
English, Making meaning, Viewing
Keywords: 
advertisement, photograph, logos, layout, language features
Description of task: 
A tourist advertisement for the Kaikoura coast has students being assessed on their understanding of alliteration, fonts, logos, and photo images.
Answers/responses: 

 

Y11 (03/2000)

a)

D

moderate

b)

Any 1 of:

  • They have white shading.
  • They are darker/bolder than the background.
  • They contrast with the background.
  • The way the words are spread out.
  • No punctuation is used.

easy

c)
  • Link to 'nature'/a natural place.
  • Of course/to be expected/definitely Kaikoura.

easy/moderate

d)

Any 3 of:

  • Sea.
  • Mountain/s.
  • Sky.
  • Kaikoura/same location.
  • Box shaped.
  • Use of contrast/they are black and white.

[NOTE: The township photo has no whale's tail].

3 correct – difficult

2 correct – very easy