Assessment focus: ability to de-construct and interpret messages in advertising, so that students can understand meaning-making processes in the construction of imagery.
This assessment is based on an anti-cigarette poster from the Cancer Society. Students answer five short answer response questions on repetition, the message, and the major visual images.
In Part 1, students interpret how the visual techniques used in the presentation of a Māori legend support the meaning of the written text. In Part 2, students are assessed on their ability to communicate and explain their use of visual techniques. Annotated student work samples using Part 2 are provided.
A short poem with four pictures is analysed with students having to match text with images and answer questions on movement and illustrations. SJ-2-4-1997. Text not provided.
An illustration on a roller coaster ride is the context for questions on lettering, movement lines, and interpreting illustrations showing body language and emotions. SJ-1-2-1997, pages 20-21 are required.
In Part 1 students identify visual techniques used within a static image and describe how they support the meaning of the poem. In Part 2, students create a text to communicate ideas visually. Annotated student work samples of Part 2 are provided.
Students examine a poster and body text about child abuse and answer questions on the effect of the dominant image, audience, lettering, and imperatives.